Chantell and Max

Start Selling Your Products on Pinterest Within 21 Days

Sell more sustainable or digital products without the stress of trying to master a new platform. Our team of specialists in Pinterest strategy, tech, and design will create your optimised catalogue on the go-to shopping platform.

⭐️⭐️⭐️⭐️⭐️ GOOGLE RATING.

WOMAN-LED BUSINESS.

AS SEEN ON

Companies Chantell Collins worked with

See Your Shoppable Products (Sustainable or Digital) on Pinterest Within 21 Days

Sell more with integrity without the stress of trying to master a new platform. Our team of specialists in Pinterest strategy, tech, and design will create your optimised catalogue on the go-to shopping platform.

⭐️⭐️⭐️⭐️⭐️ GOOGLE RATING.

WOMAN-LED BUSINESS.

Chantell and Max

AS SEEN ON

Companies Chantell Collins worked with

Are you here because…?

You want to strengthen your reputation as an ethical brand and access a wider audience.

You need help elevating your sustainable product above the green-washed imposters.

You know paid advertising can pay off big time but aren’t sure where to look next.

You’re ready to stop wasting time and money on platforms that aren’t providing steady sales.

Inside log illustration

Without a solid strategy, social media can be a time suck

The social media landscape has become exhausting with constant algorithm changes, devastating iOS updates, declining organic reach and increasing advertising costs.

Eco-friendly businesses are doing their best but lose too many hours trying to boost engagement, “beat the algorithm”, and stand apart from greenwashed imposters.

We can help your sustainable or digital products:

  1. reach the right people: conscious consumers
  2. at the right time: when they’re in the buying mindset
  3. in the right place: on the go-to shopping platform, Pinterest!

So you can stop fighting for the attention of followers on Instagram and cursing Facebook Ads.

And start converting cold audiences to raving fans faster on Pinterest, with more cost-effective and consistent results than other social platforms.

Inside log mobile

Without a solid strategy, social media can be a time suck

The social media landscape has become exhausting with constant algorithm changes, devastating iOS updates, declining organic reach and increasing advertising costs.

Eco-friendly businesses are doing their best but lose too many hours trying to boost engagement, “beat the algorithm”, and stand apart from greenwashed imposters.

We can help your sustainable or digital products:

  1. reach the right people: conscious consumers
  2. at the right time: when they’re in the buying mindset
  3. in the right place: on the go-to shopping platform, Pinterest.

So you can stop fighting for the attention of followers on Instagram and cursing Facebook Ads.

And start converting cold audiences to raving fans faster on Pinterest, with more cost-effective and consistent results than other social platforms.

Show up where shoppers are searching for sustainable solutions

400M+ people use Pinterest every month to plan their next event, holiday, or stage of life.

90% of weekly users (pinners) use Pinterest to make purchase decisions.

In 2020, there were 3.5M searches and saves on sustainability content with top trends such as “conscious consumption”.

Pinterest is becoming the go-to shopping platform

• 80% of weekly users have discovered a new brand or product on Pinterest

• 1 in 2 users has made a purchase after seeing a promoted pin (paid advertisement).

Does your product belong here?

Pinners are looking for eco-inspiration

• Pinners users are 55% more likely to buy more sustainably made products than non-pinners

• 3 in 5 pinners want digital platforms to help them discover and connect with eco-friendly brands.

Was your brand one of them?

More people are joining Pinterest each year 

• US – 45% of people with a household income over $100K are on Pinterest

• Australia – 4.5M monthly active users on Pinterest

• New Zealand – 1.3 M monthly active users on Pinterest.

Is your audience on Pinterest?

“She was so methodical, organised, approachable, and talented.”

Absolutely loved working with Chantell to get my eCommerce biz set up on Pinterest. She was so methodical, organised, approachable, and talented. She had seemingly endless patience for all my little questions and gave me every single tool I needed to succeed! Cannot wait to work with her again.

Carmen Hawker, founder of CARMEN GET IT!

How we help sustainable brands sell more on Pinterest

We’ll create a custom Pinterest marketing strategy that provides a competitive advantage and makes platform changes work for you. Then curate your best content into captivating pins and nurture a conscious community on Pinterest.

A full-funnel Pinterest marketing strategy for a product-based brand includes:

  1. Make selling easier with an optimised product catalogue on Pinterest
  2. Produce visually-enticing content for your offers using standard and video pins
  3. Encourage action-taking with inspiring Idea pins that support your offers
  4. Attract a new audience and retarget website visitors with Pinterest ads

Are you ready to stop wasting money on platforms that aren’t converting cold audiences into loyal customers?

Pinterest management packages

Choose from our Pinterest starter package, as-needed strategy sessions, or full-service management with Pinterest advertising.

1% of all profits are donated to Rainforest Rescue.

Select currency:

USD

Start Pinterest Strong

$1050 USD (one-time only)

Strategy, design, and technical setup of your Pinterest profile and catalogue with sustainable or digital products.

INCLUDES:

  • Initial consult call
  • Keyword research (100-150 keywords)
  • Audience research (demographics and interests)
  • Custom Pinterest strategy
  • Pinterest profile set up and verification
  • Product catalogue creation
  • Verified merchant approval*
  • Pinterest tag, rich pins, and boards set up
  • Copy optimisation for profile, products, boards, and pins**
  • 5x standard pin and 2x idea pin templates created
  • Handover including video walk-through of Pinterest

Full-Force Pinterest

$1250 USD*** per month

Done-for-you Pinterest marketing and advertising management for an existing account with digital or sustainable products.

INCLUDES:

  • Initial consult call
  • Keyword research (100-150 keywords)
  • Audience research (demographics and interests)
  • Custom Pinterest strategy
  • Copy optimisation for profile, products, boards, and pins**
  • 20x fresh pins created per month
  • New pins published daily (5 days per week)
  • Monthly Pinterest account management
  • Audience creation for ads
  • Full funnel ads strategy and management
  • Weekly edits (minor)
  • Bi-weekly edits (major)
  • Bi-weekly email updates and one-on-one monthly calls
  • Monthly reporting and analytics

PINTEREST POWER HOUR

$175 USD per 60-minute session

One-on-one sessions with tailored, easy-to-implement strategies based on your specific struggles and goals.

INCLUDES:

  • Initial consult call and questionnaire (20 minutes)
  • Pinterest strategy session to answer all your questions and provide a personalised plan of action (60 minutes)

PINTEREST POWER HOUR

$175 USD per 60-minute session

One-on-one sessions with tailored, easy-to-implement strategies based on your specific struggles and goals.

INCLUDES:

  • Initial consult call and questionnaire (20 minutes)
  • Pinterest strategy session to answer all your questions and provide a personalised plan of action (60 minutes)

Start Pinterest Strong

$1050 USD (one-time only)

Strategy, design, and technical setup of your Pinterest profile and catalogue with sustainable or digital products.

INCLUDES:

  • Initial consult call
  • Keyword research (100-150 keywords)
  • Audience research (demographics and interests)
  • Custom Pinterest strategy
  • Pinterest profile set up and verification
  • Product catalogue creation
  • Verified merchant approval*
  • Pinterest tag, rich pins, and boards set up
  • Copy optimisation for profile, products, boards, and pins**
  • 5x standard pin and 2x idea pin templates created
  • Handover including video walk-through of Pinterest

Full-Force Pinterest

$1250 USD*** per month

Done-for-you Pinterest marketing and advertising management for an existing account with digital or sustainable products.

INCLUDES:

  • Initial consult call
  • Keyword research (100-150 keywords)
  • Audience research (demographics and interests)
  • Custom Pinterest strategy
  • Copy optimisation for profile, products, boards, and pins**
  • 20x fresh pins created per month
  • New pins published daily (5 days per week)
  • Monthly Pinterest account management
  • Audience creation for ads
  • Full funnel ads strategy and management
  • Weekly edits (minor)
  • Bi-weekly edits (major)
  • Bi-weekly email updates and one-on-one monthly calls
  • Monthly reporting and analytics
*For accounts in eligible counties
**Up to 20 products, 5 boards, and 20 pins.
***Up to $3K AUD ad spend per month.
Then reviewed on a case-by-case basis.

“Always adapting strategies to get my ads performing at the best they can be and making the most money they can be”

Chantell is amazing. She manages all of my Pinterest (organic and ads) and Facebook ads for my small digital product-based business. Firstly, she is extremely professional and does everything she says she will do, on time. She gives me constant updates and is extremely organised… She keeps on top of all changes and updates with the social and ad platforms (which is happening CONSTANTLY) including having meetings with people from Pinterest and Facebook on my behalf. I really appreciate being able to take 99% of this stuff off my plate because it’s not my strength, and Chantell makes it very digestible and manageable.

Erica Hartwick, CEO of Big Cat Creative

The Pin Advertising team

Meet our fully-remote and highly specialised team.

Chantell Collins

Chantell Collins
Founder and Pinterest Strategist

Maximiliano Brunetti

Maximiliano Brunetti
Technical Lead

Erin Tongol

Erin Tongol
Design Lead

Let me introduce myself

I’m Chantell – a Pinterest Marketing and Advertising Specialist, eco enthusiast, and occasional travel writer.

My bragging rights include living in eight countries across four continents and currently slow travelling through New Zealand.

I spent the first decade of my career working in education and corporate finance in Australia. But I’ve always been drawn to digital marketing and found the courage to switch in 2015.

Now I’m proud to have worked with 150+ companies offering the full suite of services from search engine optimisation (SEO) to pay-per-click (PPC) advertising.

This is how I realised the untapped potential of Pinterest for product-based businesses. Pinterest is quickly becoming the go-to shopping platform.

As someone who deeply cares about sustainable living, I want genuine impact-driven businesses to reach the right people and increase their social impact on Pinterest.

So, whether you’ve never heard of Pinterest or have a profile but don’t know what to do next – let’s have a (virtual) coffee and see how I can help.

Chantell Collins
leaf illustration

WORKED WITH

Worked with

True story: Starting in 2015, I built a travel blog and tour business from the ground up to over 60,000 followers. I decided to sell the business in 2021 so I could specialise in Pinterest advertising for sustainable brands.

“Chantell was SO helpful when helping me finish setting up my client’s Pinterest account and connecting it to their e-commerce website.”

You know the saying “you don’t know what you don’t know”? Turns out, there’s a lot about Pinterest and the backend setup that I definitely did NOT know.

We’ve just finished the handover process for me to continue managing my client’s Pinterest account with an organic strategy, and I feel so taken care of! She’s gone above and beyond to make sure that I have everything I need to continue her strategy until I’m ready to bring her back on for ads. Thanks, Chantell!

Brandee Nichols, Co-host + Producer + Editor: The Tea on Sustainable Living Podcast

Chantell Collins Logo - Leaf with frame

Our mission and impact statement

For you: Help sustainable lifestyle brands sell more with integrity on Pinterest

For the people: Make sustainable living more accessible online

For the planet: Support sustainable consumption and production patterns.

“Chantell set up and optimised our Pinterest account and gave us everything we needed to feel confident using Pinterest for business”

Working with Chantell to set up our brand on Pinterest has been absolutely fantastic. We were blown away by the value she provided as part of her ‘Start Pinterest Strong’ package. Chantell set up and optimised our Pinterest account and gave us everything we needed to feel confident using Pinterest for business – including a customised Pinterest marketing strategy. I particularly appreciated the detailed email updates we received throughout the process. She is highly knowledgeable and was always more than happy to answer any questions.

Mia Fileman, Founder of Campaign Del Mar

What makes Pinterest different from every other platform?

HIGH-INTENT AUDIENCE 

Pinterest users are looking for new ideas and are generally more receptive to relevant, aesthetically-pleasing product-related content.

GLOBAL REACH

Pinterest is both a social media platform and a visual search engine.

So, your reach isn’t limited to your followers.

 

EVERGREEN CONTENT

Pins are perennial. Lasting 16,000x longer than a Facebook post, Pinterest pins could be bringing in buyers months after publishing.

Who we work with

This is for you if:

• You’re a small to medium-sized business in Australia, New Zealand, or the United States

• You’re in business to make the world a better place with sustainable lifestyle and/or digital products

• Your production processes are designed to reduce waste, carbon emissions, deforestation, and/or water use

• Your brand already has a social media presence but you’re looking to expand your customer base and see more exciting results.

This isn’t for you if:

• You’re a blogger, content creator, or have a service-based business

• Sustainable living and conscious consumerism aren’t important to you

• You’re not willing to invest in social media marketing or advertising

• You’re looking to hire an in-house virtual assistant or marketing employee.

 

This is for you if:

• You’re a small to medium-sized business in Australia, New Zealand, or the United States

• You’re in business to make the world a better place with sustainable lifestyle as/or digital product

• Your production processes are designed to reduce waste, carbon emissions, deforestation, and/or water use

• Your brand already has a social media presence but you’re looking to expand your customer base and see more exciting results.

This isn’t for you if:

• You’re a blogger, content creator, or have a service-based business

• Sustainable living and conscious consumerism aren’t important to you

• You’re not willing to invest in social media marketing or advertising

• You’re looking to hire an in-house virtual assistant or marketing employee.

 

Why choose us

We’re confident that you’ll love working with us and here’s why.

Experienced Team

5-star reviews on Google and LinkedIn

6.5+ years of experience with Pinterest marketing

Ethical Investment

Our Ethical Move Pledge means we put the person before the sale

Competitive Pricing

$0 set up fees

Clear, transparent service packages

No lock-in contracts

Integrity in Sustainability

We stand by our values

1% of all profits are donated to Rainforest Rescue

“Chantell has so much knowledge about Pinterest and digital marketing that was so valuable to me as a business owner. She explains things really clearly and is very approachable and happy to answer any questions. She helped me so much with my Pinterest strategy and I would highly recommend her.”

Nancy Diaz, CEO and Founder of Global Citizen Therapy

“Crafts great content, manages the reporting, and makes it easier for me to connect with clients around the world. Chantell has been fantastic to work with – I love not having to even think about social media marketing more than a couple of hours per month. She crafts great content, manages the reporting and makes it easier for me to connect with clients around the world. Save yourself the time and energy of managing multiple social media accounts and hire Chantell!”

Kate Bagoy, Business Coach & Consultant

“We worked with Chantell for a campaign and I am truly amazed at how she manages to have time for everything and for everyone. She has diligently submitted weekly reports on the progress of the campaigns and has shown how her work is influential to our client base. She has effectively published posts that are relevant to our campaigns and have shown professionalism in her work. I highly recommend every relevant brand to work with Chantell!”

Sophia Middleton, Influencer Outreach Manager, CabinZero

“Chantell was super responsive and adaptive to our needs during the collaboration and shares analytics of campaigns too, which is so important to a brand when doing collaborations like this! Would definitely work again with Chantell.”

Cara Hunt, Brand Relations, Coolside Limited

“We have worked with Chantell on a variety of projects, and it has been a pleasure. Besides creating great content, she is very responsive, making communication smooth and effective. We look forward to continuing to work with Chantell lots more!”

Sian Lloyd, Marketing Voyager, The Tour Guy

How to get started

1

Book a consultation

Book a free, no-obligation call and I’ll let you know which Pinterest marketing package would be a fit for you. Or if I think your time and money would be better spent on another platform.

2

Choose your package

Get started with Start Pinterest Strong, recharge your strategy on one of our Pinterest Power Hours, or invest in done-for-you Pinterest marketing and ads management with Full-Force Pinterest.

3

Look forward to increased conversions

We’ll set up a full-funnel strategy to make sure you reach the right audience on Pinterest and optimise based on the metrics that actually matter.

Frequently asked questions

Will Pinterest work for my business?

  • We specialise in Pinterest marketing and advertising for product-based brands for optimal results on the platform.
  • It can be advantageous for brands on Pinterest:
    • With multiple products that have a value over $50 (depending on your profit margins)
    • Who are open to a complementary content strategy for Pinterest, which can be repurposed for other social media platforms
  • Book a call to see if our Pinterest marketing packages are a good fit for your brand.

How do pinners see my content on Pinterest?

  • Pinners can use the search bar to type in keywords. These will then be matched with relevant content based on matching keywords, quality of content, and engagement.
  • On the Pinterest mobile app, pinners can see relevant pins on their home tab.
  • Each pinner can follow their favourite creators and visit their profiles to see their shop (with products), most recent pins, and Pinterest boards.

Do I need images and blog posts?

  • To begin, you’ll want to have at least high-quality imagery of your products
  • Videos, or at least a willingness to record videos, will be beneficial
  • Blog posts aren’t necessarily essential but may be recommended.

How much does Pinterest cost?

  • Pinterest accounts are free.
  • For Pinterest Ads, we recommend starting with a $500 per month budget to allocate to ad spend (this is separate from your Pinterest management package and would be charged directly by Pinterest). Ad spend may increase over time but only once we are hitting your ROI goals.

should I invest in Pinterest Ads?

  • Compared to social media ads, Pinterest Ads give a 2x higher return on ad spend for retail brands.
  • We use a full-funnel strategy that includes:
    • Prospecting campaigns to put your sustainable lifestyle brand in front of an entirely new audience
    • Retargeting campaigns to remind engaged pinners and website visitors of your products with visually-enticing ads.

Who pays for the ad spend?

  • Pinterest ad spend is separate from your Pinterest management package
  • This will be charged to your credit card directly by Pinterest.

How do I get started?

  • Book a free, no-obligation call to tell me about your business and revenue goals.
  • I’ll let you know which Pinterest marketing package would be a fit for you. Or if I think your time and money would be better spent on another platform.
  • If you decide to go ahead, I’ll send the next steps with instructions.

Got another question?

Ethical affiliations

One percent of profits logo
GreenGeeks logo
The ethical move logo

Pin Advertising acknowledges the Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.