Chantell and Max

Reach the Right People
& Increase Your Impact

Let’s help your sustainable lifestyle brand sell more with integrity on Pinterest.

leaf illustration

Reach the Right People
& Increase Your Impact

Let’s help your sustainable lifestyle brand sell more with integrity on Pinterest.

Chantell and Max
leaf illustration

AS SEEN ON

Companies Chantell Collins worked with

Are you here because…?

You want to strengthen your reputation as an ethical brand and access a wider audience.

You need help elevating your sustainable product above the green-washed imposters.

You know paid advertising can pay off big time but aren’t sure where to look next.

You’re ready to stop wasting time and money on platforms that aren’t providing steady sales.

Inside log illustration

Without a solid strategy, social media can suck (especially for sustainable brands)

The social media landscape has become increasingly hostile to eco-friendly SMEs.

Greenwashing is flooding the online market. Organic reach is plummeting. Algorithms are changing at a head-spinning rate. iOS updates have pummelled Facebook and Instagram ads with email marketing potentially next.

Businesses are scrambling to keep up but lose too many hours trying to boost engagement and “beat the algorithm”.

As a genuine sustainable lifestyle brand, we’ll help you:

  1. Reach the right people: conscious consumers
  2. At the right time: when they’re in the buying mindset
  3. In the right place: on the go-to shopping platform that’s possibly the friendliest place on the internet – Pinterest!

So you can stop fighting for the attention of followers on Instagram and cursing Facebook Ads.

Convert cold audiences to raving fans faster on Pinterest, with more cost-effective and consistent results than other social platforms.

Inside log mobile

Without a solid strategy, social media can suck
(especially for sustainable brands)

The social media landscape has become increasingly hostile to eco-friendly SMEs.

Greenwashing is flooding the online market. Organic reach is plummeting. Algorithms are changing at a head-spinning rate. iOS updates have pummelled Facebook and Instagram ads with email marketing potentially next.

Businesses are scrambling to keep up but lose too many hours trying to boost engagement and “beat the algorithm”.

As a genuine sustainable lifestyle brand, we’ll help you:

  1. Reach the right people: conscious consumers
  2. At the right time: when they’re in the buying mindset
  3. In the right place: on the go-to shopping platform that’s possibly the friendliest place on the internet – Pinterest!

So you can stop fighting for the attention of followers on Instagram and cursing Facebook Ads.

Convert cold audiences to raving fans faster on Pinterest with more cost-effective and consistent results than other social platforms.

Show up where shoppers are searching for sustainable solutions

400M+ people use Pinterest every month to plan their next event, holiday, or stage of life.

90% of weekly users (pinners) use Pinterest to make purchase decisions.

In 2020, there were 3.5M searches and saves on sustainability content with top trends such as “conscious consumption”.

More people are joining Pinterest each year

  • Globally – 60% of all Pinterest users are women
  • Australia – 4.5M users on Pinterest
  • US – 45% of people with a household income over $100K are on Pinterest.

Is your audience on Pinterest?

In 2020, Pinterest increased its monthly active users to 459 million. That’s more active monthly users than Twitter and Snapchat had combined.

Pinterest is becoming the go-to shopping platform

 

• 89% of users are on Pinterest for purchase inspiration

• 80% of weekly users have discovered a new brand or product on Pinterest

• 1 in 2 users has made a purchase after seeing a promoted pin (paid advertisement).

Does your product belong here?

People are looking to Pinterest for eco-inspiration

 

• 8 in 10 people on Pinterest have increased their sustainability behaviors since 2020

• Pinners are 55% more likely to buy more sustainably made products than non-pinners

• 3 in 5 pinners want digital platforms to help them discover and connect with eco-friendly brands.

Was your brand one of them?

More people are joining Pinterest each year

 

• US – 45% of people with a household income over $100K are on Pinterest.

• Australia – 4.5M monthly active users on Pinterest

• New Zealand – 1.3 M monthly active users on Pinterest

Is your audience on Pinterest?

Show up where shoppers are searching for sustainable solutions

Pinterest is becoming the go-to shopping platform

  • 89% of users are on Pinterest for purchase inspiration
  • 80% of weekly users have discovered a new brand or product on Pinterest
  • 1 in 2 users has made a purchase after seeing a promoted pin (paid advertisement).

Does your product belong here?

400M+ people use Pinterest every month to plan their next event, holiday, or stage of life.

There were 3.5M searches and saves on sustainability content in 2020 with top search trends such as “conscious consumption” and “low-waste lifestyle”.

People are looking to Pinterest for eco-inspiration

  • 8 in 10 people on Pinterest have increased their sustainability behaviors since 2020
  • Pinners are 55% more likely to buy more sustainably made products than non-Pinners
  • 3 in 5 Pinners want digital platforms to help them discover and connect with eco-friendly brands.

Was your brand one of them?

People are looking to Pinterest for eco-inspiration

  • 8 in 10 people on Pinterest have increased their sustainability behaviors since 2020
  • Pinners are 55% more likely to buy more sustainably made products than non-Pinners
  • 3 in 5 Pinners want digital platforms to help them discover and connect with eco-friendly brands.

Was your brand one of them?

90% of weekly users (pinners) use Pinterest to make purchase decisions

More people are joining Pinterest each year

  • Globally – 60% of all Pinterest users are women
  • Australia – 4.5M users on Pinterest
  • US – 45% of people with a household income over $100K are on Pinterest.

Is your audience on Pinterest?

In 2020, Pinterest increased its monthly active users to 459 million. That’s more active monthly users than Twitter and Snapchat combined.

More people are joining Pinterest each year

  • Globally – 60% of all Pinterest users are women
  • Australia – 4.5M users on Pinterest
  • US – 45% of people with a household income over $100K are on Pinterest.

Is your audience on Pinterest?

In 2020, there were 3.5M searches and saves on sustainability content with top trends such as “conscious consumption”.

“She was so methodical, organised, approachable, and talented.”

Absolutely loved working with Chantell to get my eCommerce biz set up on Pinterest. She was so methodical, organised, approachable, and talented. She had seemingly endless patience for all my little questions and gave me every single tool I needed to succeed! Cannot wait to work with her again.

Carmen Hawker, founder of CARMEN GET IT!

How we help sustainable brands sell more on Pinterest

Our calm and measured approach is to make platform changes work for you.

We’ll create a custom Pinterest marketing strategy that provides a competitive advantage over greenwashed imposters. Then curate your best content into captivating pins and lovingly nurture an eco-conscious community on Pinterest.

A full-funnel Pinterest marketing strategy for a product-based brand includes:

  1. Product catalogue to make buying on the platform easier
  2. Standard and video pins for visually-enticing product content
  3. Idea pins for supporting content to increase engagement
  4. Pinterest ads to attract a new audience and retarget website visitors.

Are you ready to stop wasting money on platforms that aren’t converting cold audiences into loyal customers?

Pinterest management packages

Choose from our Pinterest starter package, as-needed strategy sessions, or full-service management with Pinterest advertising.

Start Pinterest Strong

$1500 USD (one-time only)

Pinterest set-up and a customised strategy with a helpful handover for in-house management.

INCLUDES:

  • Initial consult call
  • Keyword research (100-150 keywords)
  • Audience research (demographics and interests)
  • Custom Pinterest strategy
  • Pinterest profile set up and verification
  • Pinterest tag, rich pins, and boards set up
  • Copy optimisation for profile, products, boards, and pins**
  • 5x standard pin and 2x idea pin templates created
  • Product catalogue creation
  • Handover including video walk-through of Pinterest

PINTEREST POWER HOUR

$175 USD per 60-minute session

One-on-one sessions with tailored, easy-to-implement strategies based on your specific struggles and goals.

INCLUDES:

  • Initial consult call and questionnaire (20 minutes)
  • Pinterest strategy session to answer all your questions and provide a personalised plan of action (60 minutes)

Full-Force Pinterest

$1250 USD* per month

Done-for-you Pinterest marketing and advertising management for an existing account.

INCLUDES:

  • Initial consult call
  • Keyword research (100-150 keywords)
  • Audience research (demographics and interests)
  • Custom Pinterest strategy
  • Copy optimisation for profile, products, boards, and pins**
  • 20x fresh pins created per month
  • New pins published daily (5 days per week)
  • Monthly Pinterest account management
  • Audience creation for ads
  • Full funnel ads strategy and management
  • Weekly edits (minor)
  • Bi-weekly edits (major)
  • Bi-weekly email updates and one-on-one monthly calls
  • Monthly reporting and analytics
*Up to $3K AUD ad spend per month.
**Up to 20 products, 5 boards, and 20 pins.
Then reviewed on a case-by-case basis.

“Chantell set up and optimised our Pinterest account and gave us everything we needed to feel confident using Pinterest for business”

“Working with Chantell to set up our brand on Pinterest has been absolutely fantastic. We were blown away by the value she provided as part of her ‘Start Pinterest Strong’ package. Chantell set up and optimised our Pinterest account and gave us everything we needed to feel confident using Pinterest for business – including a customised Pinterest marketing strategy. I particularly appreciated the detailed email updates we received throughout the process. She is highly knowledgeable and was always more than happy to answer any questions we had.”

Mia Fileman, Founder of Campaign Del Mar

Pinterest creative we’ve created

Rather than losing money on content people scroll past, we’ll help you reach the right people with stunning creative assets that attract clicks and conversions.

Pinterest pin 2
Pinterest Pins 10
Pinterest pin 4
Pinterest pin 3

“Crafts great content, manages the reporting, and makes it easier for me to connect with clients around the world”

“Chantell has been fantastic to work with – I love not having to even think about social media marketing more than a couple of hours per month. She crafts great content, manages the reporting, and makes it easier for me to connect with clients around the world. Save yourself the time and energy of managing multiple social media accounts and hire Chantell!”

Kate Bagoy, Business Coach & Consultant

The Pin Advertising team

Meet our fully-remote, bilingual, and highly specialised team.

Chantell Collins

Chantell Collins
Owner and Operator

Maximiliano Brunetti

Maximiliano Brunetti
Technical Lead

Erin Tongol

Erin Tongol
Design Lead

Let me introduce myself

I’m Chantell – a Pinterest Advertising Specialist, eco enthusiast, and occasional travel writer.

After living in eight countries across four continents, I’ve recently left my home country to explore neighbouring New Zealand.

Australia is where I spent the first decade of my career in higher education and corporate finance. With the exception of one pivotal year on Wall Street.

I’ve always felt drawn toward digital marketing and thankfully, found the courage to make the switch in 2015.

Now I’m proud to have worked with 150+ companies including tourism boards, B2B service providers, and B2C lifestyle brands.

Chantell Collins

In the past six years, I’ve managed two digital marketing agencies offering the full suite of services from search engine optimisation (SEO) to pay-per-click (PPC) advertising.

This is how I realised the untapped potential of Pinterest for product-based businesses. Pinterest is quickly becoming the go-to shopping platform and its investments in eCommerce features support this trajectory.

As someone who deeply cares about sustainable living, I want genuine eco-friendly businesses to reach the right people and increase their social impact on Pinterest.

So, whether you’ve never heard of Pinterest or have a profile but don’t know what to do next – let’s have a (virtual) coffee and see how I can help.

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WORKED WITH

Worked with

True story: Starting in 2015, I built a travel blog and tour business from the ground up to over 60,000 followers. I decided to sell the business in 2021 so I could specialise in Pinterest advertising for sustainable brands.

“Chantell created an incredible workshop on mastering Pinterest Ads for my blogging membership.”

“My members were blown away — not only by the quality of the presentation but also by just how much Chantell knows about Pinterest. She gave loads of examples showing results she’s gotten for clients and broke down step-by-step how others could also see success with Pinterest Ads. I couldn’t have asked for a better instructor on this (often confusing) subject!”

Jessie Festa, Editor of Jessie on a Journey

Our mission and impact statement

For you: Help sustainable lifestyle brands sell more with integrity on Pinterest

For the people: Make sustainable living more accessible online

For the planet: Support sustainable consumption and production patterns.

Ensure sustainable consumption and production pattern

Source: The Sustainable Development Goals Report 2021 by the United Nations

“She helped me so much with my Pinterest strategy and I would highly recommend her.”

“Chantell has so much knowledge about Pinterest and digital marketing that was so valuable to me as a business owner. She explains things really clearly and is very approachable and happy to answer any questions. She helped me so much with my Pinterest strategy and I would highly recommend her.”

Nancy Diaz, MSW, Global Citizen Therapy

What makes Pinterest different from every other platform?

Unlike other platforms where users become annoyed by seeing products, Pinterest attracts a “high intent” audience. Users with a buying mindset are actively looking for novel new ideas.

That means they are generally more receptive to relevant, aesthetically-pleasing advertisements and product-related content.

  • Pinterest is both a social media platform and a visual search engine. So your reach isn’t limited to your followers.
  • New content (i.e. pins) can be discovered through personalised home feeds, curated inspiration, shopping spotlights, popular trends, and searches for new ideas.
  • Pins are perennial. Lasting 16,000x longer than a Facebook post, Pinterest pins could be bringing in buyers months after publishing.

Unlike other platforms where users become annoyed by seeing products, Pinterest attracts a “high intent” audience. Users with a buying mindset are actively looking for novel new ideas.

That means they are generally more receptive to relevant, aesthetically-pleasing advertisements and product-related content.

  • Pinterest is both a social media platform and a visual search engine. So your reach isn’t limited to your followers.
  • New content (i.e. pins) can be discovered through personalized home feeds, curated inspiration, shopping spotlights, popular trends, and searches for new ideas.
  • Pins are perennial. Lasting 16,000x longer than a Facebook post, Pinterest pins could be bringing in buyers months after publishing.

Less pay-to-play. More Return On Ad Spend (ROAS)

Social media advertising is a crucial part of a full-funnel strategy to attract new buyers and rescue abandoned Add-to-Carts.

But without accurate attribution and reporting metrics, it can feel like shooting in the dark.

Therefore, we won’t waste time chasing followers, likes, and impressions.

Through structured and systemised rounds of testing, we’ll identify the audience groups with the highest conversion rates and cost per acquisition (CPA). Providing stable and stellar return on ad spend (ROAS) with ongoing optimisation.

Reach the right people with Pinterest advertising

Our customised Pinterest marketing strategies include organic management and full-funnel advertising, so you can reach future customers at various points of their buying journey.

Increase ROI with full-funnel Pinterest Ads

  • Pinterest Ads are 2.3x more efficient cost per conversion than other ads on social media
  • Compared to social media ads, Pinterest Ads give a 2x higher return on ad spend for retail brands.

Meet potential new buyers with a prospecting campaign

  • Go beyond your follower count and connect with a wider audience with prospecting campaigns
  • Get access to targeting tools to focus on your ideal customers (based on demographics, interests, and keywords).

Rekindle missed opportunities with a retargeting campaign

  • Give visual reminders to customers at critical stages of the buyer’s journey such as engagement, website visit, email sign-up, and add-to-cart
  • Reduce your abandoned cart rate, even if those website visitors originated on a different platform.
Funnel

“Always adapting strategies to get my ads performing at the best they can be and making the most money they can be”

“Chantell is amazing. She manages all of my Pinterest (organic and ads) and Facebook ads for my small digital product-based business. Firstly, she is extremely professional and does everything she says she will do, on time. She gives me constant updates and is extremely organised… She keeps on top of all changes and updates with the social and ad platforms (which is happening CONSTANTLY) including having meetings with people from Pinterest and Facebook on my behalf. She is always adapting strategies to get my ads performing at the best they can be and making the most money they can be. I really appreciate being able to take 99% of this stuff off my plate because it’s not my strength, and Chantell makes it very digestible and manageable.”

Erica Hartwick, CEO of Big Cat Creative

2021 Pinterest advertising case study

  • Products ranging from $149 – $197 USD each
  • Target market in the US, Canada, UK, Australia, and NZ
  • Multiple campaigns (prospecting and targeting)
  • Over $110,000 USD in advertising revenue
  • 5.43x return on advertising spend (ROAS)

Who we work with

This is for you if:

• You’re a small to medium-sized business in Australia, New Zealand, or the United States

• You’re in business to make the world a better place with sustainable lifestyle products such as home decor, furniture, fashion, food, beverages, wellness or beauty products

• You’re not here to greenwash. You’re committed to your eco-credentials. Your production processes are designed to reduce waste, carbon emissions, deforestation, and/or water use

• Your brand already has a social media presence but you’re looking to expand your customer base and see more exciting results.

This isn’t for you if:

• You are a blogger, content creator, or have a service-based business

• Sustainable living and conscious consumerism are not important to you

• You are not willing to invest in social media marketing or advertising

• You are looking to hire an in-house virtual assistant or marketing employee.

 

This is for you if:

• You’re a small to medium-sized business in Australia, New Zealand, or the United States

• You’re in business to make the world a better place with sustainable lifestyle products such as home decor, furniture, fashion, food, beverages, wellness or beauty products

• You’re not here to greenwash. You’re committed to your eco-credentials. Your production processes are designed to reduce waste, carbon emissions, deforestation, and/or water use

• Your brand already has a social media presence but you’re looking to expand your customer base and see more exciting results.

This isn’t for you if:

• You are a blogger, content creator, or have a service-based business

• Sustainable living and conscious consumerism are not important to you

• You are not willing to invest in social media marketing or advertising

• You are looking to hire an in-house virtual assistant or marketing employee.

 

Why choose us

We’re confident that you’ll love working with us and here’s why.

Experienced Team

5-star reviews on Google and LinkedIn

6.5+ years of experience with Pinterest marketing

Ethical Investment

Our Ethical Move Pledge means we put the person before the sale

Competitive Pricing

$0 set up fees

Clear, transparent service packages

No lock-in contracts

Integrity in Sustainability

We stand by our values.

1% of all profits are donated to Rainforest Rescue

Phoebe HunterPhoebe Hunter
01:38 26 May 22
Chantell REALLY knows the language of Pintrest marketing. I was so grateful to have talk me through step by step how to create Pintrest ads and also how to have long term traction on the site. She was also extremely kind and patience with my lack of knowledge. Highly recommend her services
Chantell created an incredible workshop on mastering Pinterest Ads for my blogging membership. My members were blown away -- not only by the quality of the presentation, but also by just how much Chantell knows about Pinterest. She gave loads of examples showing results she's gotten for clients and broke down step-by-step how others could also see success with Pinterest Ads. I couldn't have asked for a better instructor on this (often confusing) subject!
Erica HartwickErica Hartwick
01:21 18 Feb 21
Chantell is amazing. She manages all of my Pinterest (organic and ads) and Facebook ads for my small digital product based business. Firstly, she is extremely professional and does everything she says she will do, on time. She gives me constant updates and is extremely organized (something that is necessary when you're working with so many numbers, also something a lot of other contractors fail to do). She tracks everything in so much detail that I can only understand about 5% of it, but she will always explain anything to me that I want to understand. She keeps on top of all changes and updates with the social and ad platforms (which is happening CONSTANTLY) including having meetings with people from Pinterest and Facebook on my behalf. She is always adapting strategies to get my ads performing at the best they can be and making the most money they can be. I really appreciate being able to take 99% of this stuff off my plate because it's not my strength, and Chantell makes it very digestible and manageable. Thank you!
Alison GrünAlison Grün
04:08 23 Apr 20
An excellent strategist able to provide useful recommendations fast. A real pleasure to work with Chantell!
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What’s included in the Pinterest Management Packages

1% of all profits are donated to Rainforest Rescue

Start Pinterest Strong Full-Force Pinterest
$1050 USD (one time only) $1250 USD* per month
STRATEGY
Initial consult call
Keyword and audience research
Custom Pinterest strategy
Bi-weekly email updates
Monthly one-on-one calls
Monthly analytics report
Handover video
PROFILE SET UP
Profile creation and verification
Pinterest tag set up
Rich pins set up
Board creation
PIN & PRODUCT CREATION
Copy optimisation for profile, products, boards, and pins**
Product catalogue creation
5x standard pin and 2x idea pin templates created
20x fresh pins per month
PINTEREST MANAGEMENT
New pins published (5 days per week)
Monthly Pinterest account management
PINTEREST ADVERTISING *
Audience creation
Full funnel creation
Weekly edits (minor)
Bi-weekly edits (major)

*Up to $3K AUD ad spend per month.
**Up to 20 products, 5 boards, and 20 pins.
Then reviewed on a case-by-case basis.

“We worked with Chantell for a campaign and I am truly amazed at how she manages to have time for everything and for everyone. She has diligently submitted weekly reports on the progress of the campaigns and has shown how her work is influential to our client base. She has effectively published posts that are relevant to our campaigns and have shown professionalism in her work. I highly recommend every relevant brand to work with Chantell!”

Sophia Middleton, Influencer Outreach Manager, CabinZero

“Chantell was super responsive and adaptive to our needs during the collaboration and shares analytics of campaigns too, which is so important to a brand when doing collaborations like this! Would definitely work again with Chantell.”

Cara Hunt, Brand Relations, Coolside Limited

“We have worked with Chantell on a variety of projects, and it has been a pleasure. Besides creating great content, she is very responsive, making communication smooth and effective. We look forward to continuing to work with Chantell lots more!”

Sian Lloyd, Marketing Voyager, The Tour Guy

How to get started

1 Book a consultation

Book a free, no-obligation call to tell me about your business and revenue goals. I’ll let you know which Pinterest marketing package would be a fit for you. Or if I think your time and money would be better spent on another platform.

2 Choose your package

•  Start Pinterest Strong is for business owners looking for a kick start and light support. We’ll create your strategy, set up the account, and then hand it over for in-house management.

•  Pinterest Power Hours are as-needed Pinterest strategy sessions with easy-to-implement recommendations and resources.

•  Full-Force Pinterest is done-for-you Pinterest marketing and advertising management.

3 Look forward to increased conversions

We’ll set up a full-funnel strategy to make sure to reach the right audience on Pinterest and optimize based on the metrics that actually matter.

Frequently asked questions

How do pinners see my content on Pinterest?

  • Pinners can use the search bar to type in keywords. These will then be matched with relevant content based on matching keywords, quality of content, and engagement.
  • On the Pinterest mobile app, pinners can see relevant pins on their home tab.
  • Each pinner can follow their favourite creators and visit their profiles to see their shop (with products), most recent pins, and Pinterest boards.

Do I need a large collection of images and blog posts?

  • To begin, you’ll want to have at least high-quality imagery of your products
  • Videos, or at least a willingness to record videos, will be beneficial
  • Blog posts aren’t necessarily essential but may be recommended.

Why should I invest in Pinterest Ads?

  • Compared to social media ads, Pinterest Ads give a 2x higher return on ad spend for retail brands.
  • We use a full-funnel strategy that includes:
    • Prospecting campaigns to put your sustainable lifestyle brand in front of an entirely new audience
    • Retargeting campaigns to remind engaged pinners and website visitors of your products with visually-enticing ads.

How much does Pinterest cost?

  • Pinterest accounts are free.
  • For Pinterest Ads, we recommend starting with a $500 per month budget to allocate to ad spend (this is separate from your Pinterest management package and would be charged directly by Pinterest). Ad spend may increase over time but only once we are hitting your ROI goals.

Who pays for the ad spend?

  • Pinterest ad spend is separate from your Pinterest management package
  • This will be charged to your credit card directly by Pinterest.

Will Pinterest work for my business?

  • We specialise in Pinterest marketing and advertising for product-based brands for optimal results on the platform.
  • It can be advantageous for brands on Pinterest:
    • With multiple products that have a value over $50 (depending on your profit margins)
    • Who are open to a complementary content strategy for Pinterest, which can be repurposed for other social media platforms
  • Book a call to see if our Pinterest marketing packages are a good fit for your brand.

How do I get started?

  • Book a free, no-obligation call to tell me about your business and revenue goals.
  • I’ll let you know which Pinterest marketing package would be a fit for you. Or if I think your time and money would be better spent on another platform.
  • If you decide to go ahead, I’ll send the first month’s invoice and the next steps with instructions.

Got another question?

Ethical affiliations

One percent of profits logo
GreenGeeks logo
The ethical move logo

Pin Advertising acknowledges the Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.